Recent certifications.
Pearson
Inclusive Learning Experience
Issued July 2023
Codeacademy
Build Websites from Scratch
Issued November 2018
HubSpot
Inbound Marketing
Issued November 2017
Google
GA Individual Qualification
Issued August 2017
An enthusiastic growth marketer leader shaping the future of companies by helping them promote their products and services online. All while kicking a soccer ball around the world.
I'm a data-driven marketing leader with experience in multiple industries, including HR Technology and Sports & Entertainment. I pair a problem-solving mentality with a passion for marketing to create innovative, meaningful, and people-centered campaigns.
I'm a strong believer in helping those around me reach their personal and professional goals. Away from work, I stay occupied through a variety of interests and activities that include sports, art, nature, and travel. I enjoy spending time with family and friends and playing pick-up soccer games.
Senior Growth Marketing Manager
March 2023 - Present
Chicago, IL
Remote
Growth Strategy: Developed and executed a comprehensive global demand generation strategy, driving 90% of new business pipeline and establishing KPIs across leads, MQLs, opportunities, and revenue won.
Demand Generation: Launched multi-channel campaigns including Google Ads, LinkedIn Ads, content syndication, and digital events, resulting in a 205% increase in marketing-generated pipeline year-over-year.
Organizational Alignment: Led monthly and weekly meetings with regional sales teams in North America, APAC, UK, and France to ensure alignment on demand generation goals, feedback loops, and MQL quality.
Data-Driven Decision Making: Built tracking systems to measure campaign performance, ROI, and conversion rates, which informed investment adjustments and strategic channel allocation.
Customer Lifecycle: Created upsell initiatives, customer newsletters, and review generation campaigns to increase customer engagement and satisfaction.
Leadership: Managed a global team of 7, implementing structured collaboration across the team to execute regional strategies and drive professional development.
Senior Digital Marketing Manager
April 2022 - February 2023
New York, NY
Hybrid
Director of Marketing
Oct. 2019 - April 2022
Chicago, IL
Hybrid
Marketing Associate
Oct. 2017 - Oct. 2019
Chicago, IL
On-site
Sales & Marketing Specialist
June 2016 - July 2017
Cali, Colombia
On-site
Inclusive Learning Experience
Issued July 2023
Build Websites from Scratch
Issued November 2018
Inbound Marketing
Issued November 2017
GA Individual Qualification
Issued August 2017
Growth
Performance
Demand Gen
MarOps
RevOps
CRO
Planning
Management
Development
Positioning
Enablement
Marketing
HTML & CSS
Content
Analytics
Paid Social
Display
SEM
Development
Analytics
Automation
Salesforce
HubSpot
Pardot